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Commercial Marketing Manager - 12 Month Temporary Contract

Commercial Marketing Manager - 12 Month Temporary Contract

TahalufRiyadh, Riyadh Region, Saudi Arabia
18 days ago
Job description

Commercial Marketing Manager - 12 Month Temporary Contract

We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role, you’ll lead programs to generate and nurture leads across all stages of the funnel via content, SEM, email, retargeting, events and targeted social advertising.

The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager, supporting the sales team by delivering leads of exhibitors for our shows, and managing the exhibitor journey.

Key Responsibilities

  • Build a funnel-based demand gen / lead gen strategy to deliver high-quality, qualified leads to our commercial teams
  • Build ABM strategies for key clients
  • Develop operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
  • Identify target segments to build, engage and deliver MQLs to the commercial team
  • Develop demand gen / lead gen marketing budgets and maintain budget trackers
  • Optimise spend across marketing channels
  • Build website strategy on relevant landing pages to maximise traffic and lead generation
  • Sales alignment and lead handoff processes (MQL to SQL) to improve lead quality and qualification

Analysis & Insight

  • Monitor campaign performance and produce monthly MQL reports with suggested optimisations
  • Share insights with sales and event teams to drive revenues or pursue new opportunities
  • Analyse trends and use insights to build more effective campaigns
  • Work with data & insights teams to capture timely data and ensure standardised tagging across lead generation activities
  • Ensure data governance and data management policies are followed
  • Utilise campaign analytics dashboards to monitor performance and promote a testing culture

    • Marketing Execution

  • Identify target universe and key segments within it
  • Deliver multi-channel campaigns across email, paid search, paid social, remarketing, web and social
  • Write copy to engage and convert potential exhibiting universe into leads
  • Apply CRO practices to optimise online activity
  • Monitor and adjust marketing activity based on performance metrics
  • Ensure all marketing collateral and digital content adheres to brand guidelines and Informa standards

    • Qualifications

  • Demand generation / lead generation experience
  • Full funnel marketing experience
  • Excellent analytical skills
  • Can-do attitude
  • Database development and growth including segmentation / advanced targeting
  • Ability to build relationships with partners and stakeholders
  • Analytical and questioning mindset
  • Salesforce experience
  • Email marketing experience
  • Strong copywriting skills
  • Deadline and target driven
  • Excellent verbal and written communication skills

    • Desirable

  • Experience using marketing automation technology (preferably Eloqua)
  • Experience with CMS platforms (coding not required)
  • Experience with marketing analytics and reporting platforms (Google Analytics / Adobe or similar)

    • Additional Information

    Please note this is a contractor position and does not include full-time employee benefits.

    This is a 12-month temporary contract intended to support the marketing function for upcoming programs and events.

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