Mobile Segment Specialist

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Job Role

Support the planning, execution, and continuous improvement of marketing initiatives for the Mobile segment to enhance product offerings, align with customer needs, and achieve performance goals through market analysis.

Duties & Responsibilities

• Support the execution of the Mobile segment marketing roadmap and assist in the development of new products and services.
• Contribute to sustaining and enhancing existing mobile offerings, ensuring alignment with the customer journey and touchpoints.
• Coordinate with internal teams (Pricing, Planning, Digital, Brand, and Sales) to ensure Mobile marketing initiatives are effectively implemented and aligned with broader consumer objectives.
• Assist in developing localized and regional marketing initiatives to support sales performance across channels.
• Collaborate with the Brand & Communication team to support targeted marketing campaigns tailored to mobile segment customer needs.
• Analyze market trends, competitor offerings, and customer insights to support the continuous improvement of mobile propositions.
• Prepare and maintain documentation for product and proposition change requests, ensuring clear and accurate communication with Technology / IT teams.
• Monitor KPIs and performance of mobile products and services and provide insights and recommendations for optimization.
• Ensure technical execution quality for mobile products by supporting clear interpretation of requirements and testing alignment with business needs.
• Support budget tracking and adherence for assigned marketing initiatives under the mobile segment.

Job Requirements

Seniority level

Employment type

Job function

Industries

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