Brand Manager

Senior Brand Manager – Exclusive Multinational Brands

Responsibilities :

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Qualifications :

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Manufacturing

#J-18808-Ljbffr