PLG Frontend Engineer (Senior-Level, Remote)

About Lucidya

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we're introducing a Product-Led Growth (PLG) layer across our platform to make Lucidya fully self-serve. This means enabling users to onboard faster, discover value quickly, and adopt features with minimal friction. The PLG squad is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success. Joining this team means you'll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya's growth, innovation, and global expansion. About The Role

We're seeking a

Senior Frontend Engineer

to drive the

face of Lucidya Light

— crafting intuitive, frictionless experiences that transform first-time users into loyal advocates. As a

Senior Frontend Engineer , you will : Own the frontend strategy, architecture, and execution for PLG initiatives. Build and lead a high-performing frontend team. Deliver world-class onboarding, activation, and conversion flows that directly shape Lucidya's adoption and growth. Responsibilities

Frontend Leadership & Vision : Define and drive the frontend technical vision and roadmap for Lucidya Light. Champion PLG best practices : self-serve onboarding, guided tours, frictionless sign-ups. Architect scalable, modular, and maintainable systems with ReactJS, Redux, MUI, and modern web technologies. Execution & Delivery : Lead development of customer-facing experiences : onboarding flows, dashboards, freemium-to-paid upgrade journeys, and growth experiments. Ensure pixel-perfect design, high performance, and cross-browser / device compatibility. Own the end-to-end quality of deliverables with modern testing frameworks (Jest, RTL, Cypress). Team Building & Mentorship : Recruit, mentor, and grow a world-class frontend team. Establish engineering standards, CI / CD pipelines, and review processes. Foster a culture of experimentation, innovation, and continuous learning. Cross-Functional Collaboration : Partner with Product & Growth teams to build PLG funnels (signup → activation → conversion → expansion). Collaborate with Backend teams to ensure efficient, secure integrations. Work with Data teams to track adoption, usage patterns, and conversion metrics. Innovation & Growth : Stay ahead of trends in SaaS UX, PLG, and frontend engineering. Introduce tools and frameworks to improve developer velocity and customer experience. Contribute to Lucidya's IPO-readiness and global scalability initiatives. Requirements

What We're Looking For Education & Experience : Bachelor's / Master's in Computer Science, Engineering, or equivalent. 8+ years in frontend development, with 2+ years in technical leadership. Proven track record of shipping B2B SaaS products, ideally in PLG contexts. Technical Expertise : Advanced JavaScript (ES6+), TypeScript, ReactJS, Redux, React Query, MUI. Strong grasp of frontend architecture, state management, component-driven design. Experience with A / B testing, feature flags, analytics instrumentation. Familiarity with real-time apps (WebSockets, Kafka / RabbitMQ) and secure APIs. Skilled in CI / CD pipelines, Git workflows, and Agile / Scrum. Leadership & Mindset : Ability to scale and mentor teams in a fast-paced environment. Customer-first mindset with a passion for building delightful, high-performing user experiences. Strong collaboration skills with Product, Design, and Growth peers. Strategic thinker with a bias for action and experimentation. Benefits

Own the frontend strategy of a high-growth SaaS product with global ambitions. Lead and mentor a talented team shaping the next generation of PLG-driven engineers. Work at the intersection of Product, Growth, and Engineering, influencing strategy at scale. Competitive salary, ESOPs, and a chance to leave your mark on Lucidya's IPO journey.

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