Sales Engineer-CMD

To call on both existing and prospective buyers within a prescribed geographical area to maximise sales of both new and used

equipment within trading guidelines established by Sales Management. To forecast business potential within his / her territory for

short term (6 months) and to report on market conditions and competitive activity within his / her territory.

Key Accountabilities

Make planned sales calls on all existing and prospective buyers to ensure cost-effective coverage of his / her sales territory and to report the outcome via the Call Report system.

• Maximize the sales of the Company's products within his / her sales territory to achieve annual sales turnover targets within agreed discount levels as set by Sales Manager.
• Organize through Sales Administration preparation of necessary quotations and tenders and ensure their prompt delivery and follow-up and report outcome of each quote issued.
• Provide (6) months rolling forecast updated monthly by unit, model and customer.
• Report on a regular basis through the Call Report system on all aspects of competitive activity within his / her sales territory, e.g. pricing, sales, merchandising strategies etc.
• Report on a regular basis on the prevailing and forecasted economic conditions within his / her territory that impact on his / her sales opportunity, e.g. new projects, completion of existing projects etc.
• Through careful study of training materials provided by the Company (and attendance at training courses) to ensure he is familiar with the Company's products and services vis-a-vis the competition and to utilize professional selling skills to communicate to his / her prospective buyers.
• Participate in other sales and promotional activities as may be deemed necessary to generate business within his / her territory, e.g. demonstration, caravans, open days, surveys etc.

Knowledge, Skills and Aptitude

Key Interactions

Key Internal Contacts : N / A

Key External Contacts : N / A

Purpose of Interaction : Selling products heavy equipment range for existing customers.Establish new leads and create a wider customer base within his / her region.Meet key customer face to face meetings.Good relationship with customer within the company policies.

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