Assistant Brand Manager

Responsibilities

Assist in developing category / Brand strategy defining product positioning in the market Monitoring marketing trends, competition activities and consumer insights to identify any opportunities or risks. Policies, Systems, Processes, Procedures, Standards and Reports Participate in the development of the marketing function policies, systems, processes and procedures to ensure the consistent application and ease of operations. Prepare final reports for function heads and relevant stakeholders, highlighting major accomplishments, issues and actions that were taken against them. Assist in developing the preparation and consolidation of the Category / brand budget as well as monitor and control the branding expenditures of Category / brand to ensure that the financial performance of the Category / brand meets the allocated budget until achieve top line, gross margin and net contribution targets. Work closely with stakeholders to assist in developing brand identity & brand image based on pre-set strategy. Support in the development and maintenance of branding guidelines for Category / brand Support & contribute to execution of the marketing and promotional activities for category / brand to ensure that branding activities reflect the intended image and achieve required impact for the targeted market segment. Participate & contribute in the development of marketing and communication materials for Category / Brand by liaising with assigned creative agencies to provide well-defined value proposition and enhance market competitiveness. Contribute to building and maintaining relationships marketing agencies, creative houses, and consumer platforms, etc. to ensure the effective development of Sunbulah marketing material. Ensure brand guidelines across all communication platforms Assist in planning and executing for all integrated brand communication ( ATL ; BTL & PR ) Support in development and implementation of consumer research plans, including continuous and ad hoc studies to understand consumer market needs and expectations. Work closely with stakeholders to understand & analyze the market research and benchmarking activities to identify market segments, target market, industry trends. Contribute towards the development of Category / brand “building blocks” (pricing, promotions, new products, market growth, marketing activities, brand campaigns and activation) for assigned markets. Coordinate with commercial and sales team to develop activity plans in line with the brand promo and pricing strategy Track promotion effectiveness and monthly deep dives with close monitor for brand & competition performance Ensuring proper execution & follow through for NPD’s results Vs the booklet. Collaborate with R&D team and supply chain to manage product launches and ensure OTIF delivery for new NPDs Contributes to the continuous improvement of marketing practices considering ‘international best practice’, changes in international standards and changes in the business environment which demand proactive action plans. Qualifications

University degree, preferably in Marketing or related fields. 3-5 years of relevant experience in marketing / brand management. Demonstrated ability to drive a business agenda. Arabic : Basic understanding, Advanced level is preferred. English : Advanced.

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