PR Account Director

PR Account Director

Department :

Earned Media Employment Type :

Full Time Location :

KSA Reporting To :

Nick Nixon

Description

ABOUT 54GROUP :

54 is a sports and entertainment agency operating across five regions and nine offices : United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions : Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times’ FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as ‘Golf Business of the Year’ at the World Golf Awards, most recently in November 2024.

ROLE OVERVIEW :

We are seeking a dynamic and experienced

PR

Account Director

who is fluent in

both Arabic and English , to support the delivery of earned media campaigns for a number of high-profile clients in the Gulf region — including

Golf Saudi’s

ongoing work across

events, corporate communications, tourism, and the Arab Golf Federation .

This role is ideal for a senior PR professional with experience in

sports communications , who can confidently lead storytelling and media engagement across both Arabic and English-language markets. KEY ROLES AND RESPONSIBILITIES :

Lead strategic planning

for integrated PR campaigns, contributing to client comms plans, timelines, content calendars and KPIs Translate communications objectives into robust, insight-driven earned media strategies, tailored to local and international audiences Develop bilingual press releases, Q&As, media alerts, speeches, and op-eds across client campaigns Draft, translate, and distribute between

30–50 press releases

across English and Arabic media outlets over the contract period Provide

executive positioning

support, including strategic messaging, ghostwriting, briefing materials, and pitching live and written interviews to top-tier media Build and maintain strong media relationships with Arabic-language media across KSA, the GCC and pan-Arab markets Represent clients at

press events, media briefings, and activations , providing senior support on-site or remotely as needed Monitor Arabic and English media coverage, assess tone and narrative alignment, and feed insights into evolving strategy and reporting Collaborate with internal teams and client stakeholders to align earned media activity with wider corporate and brand priorities

SPECIAL SKILLS / EXPERIENCE / APTITUDES NEEDED :

Minimum 7 years’ PR or strategic communications experience, ideally within a leading agency or in-house at a high-profile organisation Fluent in Modern Standard Arabic and English, with excellent written and spoken communication in both languages Strong track record in strategic communications planning and campaign development Demonstrated success in executive comms, media interview pitching, and high-volume press office management In-depth understanding of the Gulf region’s media, cultural and political landscape Background in sport, tourism, destination marketing, or government affairs Able to work flexibly and independently in a fast-paced, multinational team Willingness to travel within the GCC or attend events as required Also Desirable

Established relationships with leading Gulf-region journalists in business, sport, and travel Experience supporting sovereign clients, giga-projects or government entities Familiarity with KPIs and PR reporting tools Experience integrating PR with wider Paid, Owned and Creative functions.

SALARY AND BENEFITS :

Competitive Salary Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual 33 days annual leave (+ public holidays), pro-rated Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00

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