New Product Development

Overview Our Story

Asteri exists to empower us to shine our light in the world. Inspired by where we come from, excited for where we will go together. Beauty trends come and go, but Arabia is arguably where it all began. The art of makeup has deep roots in the Middle East, and it’s time to share what we’ve learned.

Born in Arabia. Raised to Take on the World.

Even in the face of the world’s most extreme weather, ladies of Arabia have high expectations of their makeup. Asteri’s smart formulas rise to the challenge through problem-solving, skin-loving formulas that last throughout the day.

Purpose :

Responsible for coordination, day to day management of our beauty NPD implementation, assisting in managing the product portfolio including defining creative, technical and sustainability aspects.

Business Impact :

Responsible for day-to-day operations between stakeholders such as manufacturers, agencies, internal teams. Assisting in ensuring the succesfull launch and continious improvement and innovation of the product portfolio within the NPD Team, in order to enable maximalization of product quality standards, customer satisfaction and brand awareness, resulting in maximalization of sales.

Interaction :

• Report to the Head of New Product Development & Sustainability
• Coordinating the NPD process
• Work closely and have frequent contact with Suppliers, Clients, Creative Agencies, NGO’s (e.g. B-Corp) and occasionally consumers (external)
• Work closely and have frequent contact with teams like Supply Chain, Planning, Quality & Regulatory, Retail, Ecom and Marketing (internal)

Creativity :

Coordination of the NPD strategy implementation, whilst continuously seeking for improvements and new opportunities by analysing trends, consumer behaviour and markets with a keen eye for sustainability. Must be eager to be the best in class and make that extra step in achieving excellence within the team and product development. Able to integrate experience with ability to interpret and synthesize insightful findings using NPD’s portfolio of point-of-sale (POS) and consumer behaviour information and manages day to day operations with stakeholders including manufacturers.

Responsibilities Result Area’s :

Project-management : Assisting in creation and coordination of a project from concept to launch. Input into improving and enhancing NPD / innovations processes with strong link to sustainability.

Stakeholder management : Build up, have a good relationship, and frequent contact internally, with suppliers, clients, creative agencies, and NGO’s. Can manage expectations and can convince stakeholders of necessary changes and own points of view. Work closely and have frequent contact with teams like Marketing, Supply Chain, Retail and Ecom.

Team : Part of the NPD team. Coordinate larger operational processes such as introductions and promotions.

NPD Strategy : Proactively search for, work on, and implement improvements, chances and other opportunities that will help to improve the NPD planning team and innovations department. Implement one way of working within team operations. Idea generation and analysis of the markets and their trends.

Skills Background :

Experience :

At least 2 years of relevant experience in retail / beauty / product management

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