PLG Sr Backend Engineer / Lead (Remote)

About Lucidya Lucidya empowers brands to unlock the power of customer intelligence across the Middle East and beyond. As part of our

Product-Led Growth (PLG)

strategy, we are building frictionless, self-serve experiences that accelerate adoption, engagement, and long-term success.

The

PLG Squad

drives this mission, creating onboarding journeys, trial-to-paid conversions, in-app growth loops, and customer experiences that directly impact

growth and retention .

Joining this team means working on

high-impact, customer-facing projects

that shape Lucidya’s global expansion and PLG success.

Role Overview As a

Backend Engineer / Lead , you will architect, scale, and optimize the backend foundations of

Lucidya Light’s PLG product . Your work will power experimentation, self-serve onboarding, trial-to-paid conversions, and retention loops at scale.

You will lead a team of backend engineers, design resilient systems, and ensure the infrastructure supports

fast, data-driven product experiments

and smooth end-to-end user experiences.

Key Responsibilities

Team Leadership

Lead, mentor, and manage backend engineers, fostering collaboration, accountability, and continuous improvement.

Establish best practices for backend development, code reviews, and testing standards.

PLG-Driven Development

Guide the team to build backend systems that enable self-serve onboarding, trial-to-paid conversions, and retention loops.

Support experimentation with feature flags, A / B testing, and PLG metrics instrumentation.

System Architecture

Design and implement robust, scalable backend architectures optimized for rapid iteration and growth experiments.

Identify bottlenecks and optimize system performance, scalability, and reliability.

Cross-Team Collaboration

Work closely with Product Managers, Frontend Developers, and Designers to align backend capabilities with PLG goals.

Ensure seamless integrations, secure APIs, and smooth data flows.

DevOps & Reliability

Oversee CI / CD pipelines, deployment processes, and system monitoring / recovery.

Continuously improve infrastructure to support growth and experimentation.

Innovation & Growth

Stay current with backend technologies and PLG best practices.

Introduce frameworks, tools, and processes that improve developer velocity and user experience.

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