Digital Marketing Specialist

We are looking for an ambitious, analytical, and creative individual to join us as our next Digital Marketing Specialist . This is a unique opportunity to play a key role in shaping our digital presence across e-commerce platforms while working remotely.

With over 50M SAR in online sales driven purely through digital marketing, our brands Segadty.com & Kaffary.com & HighPoint.sa are not just growing, they’re thriving.

As part of our fast-growing e-commerce and retail ecosystem, you will lead initiatives to boost visibility, increase ROI, and reduce CPA, while collaborating closely with our content, creative, and customer support teams.

Key Responsibilities :

• Plan, execute, and manage paid digital marketing campaigns (Meta, Google Ads, Snapchat, TikTok, etc.).
• Optimize campaign performance and continuously reduce CPA.
• Analyze data using tools like Google Analytics, GA4, Meta Pixel, and Hotjar to drive actionable insights.
• Collaborate with content and creative teams to deliver consistent messaging across platforms.
• Manage marketing activities on e-commerce platforms such as Zid, Salla, Shopify, and WooCommerce.
• Maintain a content calendar and ensure alignment across all marketing channels.
• Stay ahead of digital marketing trends, SEO / SEM strategies, and platform updates.
• Engage with customer feedback across social and digital channels, coordinating with the support team to enhance user experience.
• Monitor KPIs and deliver regular performance reports with strategic recommendations.

Qualifications :

We are an equal opportunities employer and welcome applications from all qualified candidates.

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