Marketing Strategy Director

Role Objective To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.

Key Responsibilities

Analyze the market and accurately identify target customer segments.

Develop detailed customer personas based on data and purchasing behavior.

Design and execute targeted marketing campaigns tailored to each segment.

Lead the marketing team and ensure alignment with the company’s strategic goals.

Monitor campaign performance, analyze results, and continuously optimize.

Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.

Qualifications Years of Experience : At least 10 years of hands‑on experience in marketing, with at least 3 years in a leadership role.

Experience in the following areas :

Customer segmentation and persona development

Planning and managing multi‑channel marketing campaigns (digital & offline)

Performance marketing and ROI‑focused campaign management

Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems

Industry experience (e.g., tech, e‑commerce, hospitality, real estate) is a plus

Key Skills

Customer Understanding & Analysis

Analyze demographic and behavioral customer data

Build advanced segmentation strategies

Design customer journey maps

Campaign Management : Plan and execute multi-channel marketing campaigns

Run A / B tests and optimize performance

Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools

Leadership & Decision-Making Ability to lead teams and inspire performance. Strong decision‑making based on data and insights.

Market Knowledge Familiarity with local and global market trends. Agile in responding to competitive and economic changes.

Technical & Analytical Skills

Strong Excel skills and ability to build basic financial models for campaigns

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