Director, Marketing & Community Growth - MENA

Mirai is seeking a dynamic and strategic leader to drive growth, engagement, and revenue for Scopely’s portfolio of games across the MENA region, meeting the players where they are. This role will lead regional marketing efforts, user acquisition strategies, activations, and partnership development while building and mentoring a high-performing local team. You will be instrumental in shaping our local market strategies, expanding our player base, and enhancing community engagement in one of the world’s most exciting and fast-growing gaming markets.

Reporting to the CEO, this role is both strategic and hands‑on in nature, requiring close collaboration with the Scopely global marketing and publishing teams and regional partners to drive MENA region success.

Responsibilities

Partnerships & Community Engagement

• Forge strategic partnerships with regional influencers, brands, and media to amplify reach and build deep and active engagement of players in the region.
• Build a strong influencer / creator marketing ecosystem in the MENA region in collaboration with Scopely’s global center of excellence.
• Collaborate with regional platform partners to unlock local opportunities, while aligning with Scopely’s global strategy.
• Collaborate with internal studios and external partners to create impactful in‑game and out‑of‑game activations, including localized events.
• Drive community growth through live service marketing and “always‑on” ecosystem strategies.

Marketing & Brand Strategy

Team Leadership & Development

Qualifications

Bonus

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