Senior Director - marketing Data & Analytics

Overview

Qiddiya Investment Company is seeking a strategic and visionary Senior Director of Marketing Data & Analytics to lead our efforts in harnessing data-driven insights to shape and optimize our marketing strategies. In this role, you will be responsible for developing and implementing robust analytics frameworks that facilitate informed decision-making and enhance our marketing performance. The Senior Director will oversee a team of analytics professionals, guiding them in the application of advanced analytics techniques, predictive modeling, and customer segmentation to drive effective marketing initiatives. You will collaborate with cross-functional teams, ensuring that data insights align with overall business objectives and marketing goals. Your leadership will be pivotal in fostering a culture of data-driven marketing within Qiddiya, as we strive to create engaging and impactful customer experiences. Key responsibilities include managing comprehensive marketing analytics projects, evaluating campaign effectiveness, and identifying opportunities for optimization. You will also be tasked with presenting analytical findings to senior leadership, providing strategic recommendations based on data insights. The ideal candidate will possess a strong blend of marketing expertise, technical data skills, and leadership capabilities. Responsibilities

Develop and implement robust analytics frameworks that facilitate informed decision-making and enhance marketing performance. Oversee a team of analytics professionals, guiding the application of advanced analytics techniques, predictive modeling, and customer segmentation to drive marketing initiatives. Collaborate with cross-functional teams to ensure data insights align with business objectives and marketing goals. Foster a culture of data-driven marketing within Qiddiya to create engaging and impactful customer experiences. Manage comprehensive marketing analytics projects, evaluate campaign effectiveness, and identify opportunities for optimization. Present analytical findings to senior leadership and provide strategic recommendations based on data insights. Demonstrate a strong blend of marketing expertise, technical data skills, and leadership capabilities. Qualifications

Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field; Master’s degree preferred. 12+ years of experience in marketing analytics, data analysis, or related fields, with a proven track record in leadership roles. Expertise in advanced analytics techniques, including predictive modeling, customer segmentation, and data visualization. Strong proficiency with analytics tools and platforms such as Google Analytics, Tableau, or similar. Excellent communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders. Demonstrated ability to manage multiple high-stakes projects simultaneously and deliver results under tight deadlines. Experience working in a fast-paced, dynamic environment, preferably within the entertainment, tourism, or real estate sectors.

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