Senior Director - Customer Experience Design and Innovation (BU 5)

Role Summary

Leads the vision and strategy for the design and innovation of customer experiences across all transport modes. This role combines service design, innovation frameworks, and customer-centric thinking to drive excellence in transport experiences from concept to implementation.

Key Responsibilities

• Develop and lead a holistic customer experience design strategy aligned with business goals.
• Introduce and oversee innovation initiatives to enhance multimodal journeys.
• Apply design thinking, service design, and systems mapping to develop new customer touchpoints.
• Work with stakeholders across operations, digital, and planning to ensure seamless integration of CX initiatives.
• Oversee the customer journey mapping, persona development, and voice-of-customer research programs.
• Mentor a small team in driving user-centred design approaches and innovation labs.

Behavioural Competencies

Qualifications & Experience

#J-18808-Ljbffr