Commercial Marketing Manager - 12 Month Temporary Contract

Commercial Marketing Manager - 12 Month Temporary Contract We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role, you’ll lead programs to generate and nurture leads across all stages of the funnel via content, SEM, email, retargeting, events and targeted social advertising.

The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager, supporting the sales team by delivering leads of exhibitors for our shows, and managing the exhibitor journey.

Key Responsibilities

Build a funnel-based demand gen / lead gen strategy to deliver high-quality, qualified leads to our commercial teams

Build ABM strategies for key clients

Develop operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)

Identify target segments to build, engage and deliver MQLs to the commercial team

Develop demand gen / lead gen marketing budgets and maintain budget trackers

Optimise spend across marketing channels

Build website strategy on relevant landing pages to maximise traffic and lead generation

Sales alignment and lead handoff processes (MQL to SQL) to improve lead quality and qualification

Analysis & Insight

Monitor campaign performance and produce monthly MQL reports with suggested optimisations

Share insights with sales and event teams to drive revenues or pursue new opportunities

Analyse trends and use insights to build more effective campaigns

Work with data & insights teams to capture timely data and ensure standardised tagging across lead generation activities

Ensure data governance and data management policies are followed

Utilise campaign analytics dashboards to monitor performance and promote a testing culture

Marketing Execution

Identify target universe and key segments within it

Deliver multi-channel campaigns across email, paid search, paid social, remarketing, web and social

Write copy to engage and convert potential exhibiting universe into leads

Apply CRO practices to optimise online activity

Monitor and adjust marketing activity based on performance metrics

Ensure all marketing collateral and digital content adheres to brand guidelines and Informa standards

Qualifications

Demand generation / lead generation experience

Full funnel marketing experience

Excellent analytical skills

Can-do attitude

Database development and growth including segmentation / advanced targeting

Ability to build relationships with partners and stakeholders

Analytical and questioning mindset

Salesforce experience

Email marketing experience

Strong copywriting skills

Deadline and target driven

Excellent verbal and written communication skills

Desirable

Experience using marketing automation technology (preferably Eloqua)

Experience with CMS platforms (coding not required)

Experience with marketing analytics and reporting platforms (Google Analytics / Adobe or similar)

Additional Information Please note this is a contractor position and does not include full-time employee benefits.

This is a 12-month temporary contract intended to support the marketing function for upcoming programs and events.

#J-18808-Ljbffr