Marketing Manager

Job description

• Plan and develop in collaboration with Local brand management and HQ the annual marketing plan for the brand to meet its sales targets
• Budget management, planning and control.
• Create and Implement Innovative Marketing Plans : Develop cutting-edge strategies that captivate and engage our target audience, ensuring our campaigns speak to the heart of the Saudi market.
• Lead and Oversee Comprehensive Marketing Campaigns : Ensure all initiatives align with our brand message and objectives, delivering excellence in execution by continuously monitoring performance and enhancing our brand desirability.
• Media planning, negotiating rates, booking key positions, prime locations for OOH, achieve optimal media coverage.
• Monitoring and analyzing market trends and provide reports and recommendations to the management.
• Manage PR, events, promotions and activations
• Manage all aspects of print production, creative planning in coordination with brand HQ etc.
• Training of store staff about the marketing initiatives.
• Work closely with RADO headquarters, providing insights and cultural understanding that align with our brand vision and help adapt global strategies to local nuances.
• Drive Visibility : Ensure our media campaigns and PR efforts shine across print, online, and social platforms, all in sync with our business plan to maximize brand awareness engagement and sales
• Develop and Manage PR Activities : Creating impactful narratives that resonate with local audiences and enhance our brand awareness, collaborate with external agencies whenever needed.
• Identify, vet and negotiate best service and rates with external agencies whenever used and control invoices and costs
• Plan and Execute Local Events : Bring our brand to life through exciting local events and point-of-sale activities that engage customers and create memorable experiences.
• Manage the Annual Marketing Budget : Take charge of budget planning and management, cost control, ensuring we meet financial objectives while monitoring all operational details and recommending areas for improvement.
• Collaborate for Business Growth : Partner with the sales team and other departments to ensure alignment and synergy across all functions.

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