Global Lead, Branding & Marketing - Oncology

Glenmark PharmaceuticalsWorkFromHome, Al-Qassim Province, Saudi Arabia

26 days ago

Job description

Direct message the job poster from Glenmark Pharmaceuticals

Business Unit : Innovative Business

Function : Branding & Marketing

Location : Flexible (Europe or Emerging Markets)

Reporting to : Vice President & Lead – Commercial Oncology

Role Overview / Purpose

Responding to the growth in this business, we are looking to recruit a Global Lead to support commercial strategy development, market understanding, launch readiness, and execute on marketing programs to drive differentiation, positioning, market research, competitive monitoring, resource allocation, and digital solutions to drive growth of the Innovative Business.
The Brand lead will serve as the expert for the Innovative portfolio in Oncology, to build and execute the commercial plans for pre-launch and launch activities as well as support the necessary cross-functional launch preparation, working in partnership with both regional and local leads.
Further, the incumbent will support commercialization activities including strategic planning and implementation, communication, budget management and training plans in collaboration with Clinical, Medical Affairs, Alliance Management and Medical Information.

Overall Job Responsibilities

Support the ongoing development of the global brand strategy & positioning

Structuring future commercial growth plans in Innovative Oncology

Support the build of innovative digital marketing solutions down to a country level – leveraging the current / future CRM / SFA system plans

Support adoption of specific marketing multi-channel digital programs

Facilitate and proactively manage best practice sharing across countries

Identify, with the rest of the team, potential gaps in the current portfolio and suggest additional focus areas or life cycle management activities

Operational Excellence

Support the delivery of annual local / regional brand plans in alignment with Global Plans

Provide strategic & tactical support to local teams to ensure successful launch preparation and execution to fully leverage business opportunities and respond to local needs.

Managing internal dashboards to track discipline of execution across our businesses, and building senior leadership reports

Ongoing review of marketing KPIs to ensure achievement and consulting with respective Marketing leads on remedial action required

Review of relevant Market research – with mitigation tactics identified and agreed with local markets

Re-evaluation of sales force deployment and Medical supporting needs

Working with key countries & regions to ensure financial performance for innovative assets

Managing assigned marketing budget

Stakeholder Management

Drive dashboard discussions for external and internal sales and efforts of the oncology products

Monitor country performance against agreed Sales & Marketing KPIs, and work with countries and the regions to identify opportunities for improvement

Be the link between global branding and marketing, cross-functional teams and local marketing teams

Work closely with cross functional team and affiliates to develop commercial strategy, tactics, & messaging platforms

Educational Qualifications

Advanced degree in business, marketing

Experience

Background in pharmaceutical marketing with a minimum 10+ years of overall experience, with at least 3-5 years in Oncology

Exposure to Europe and Emerging Markets

Brand management experience minimum 5 years

Fluency in written and spoken English (+ ideally 1other language)

Knowledge and Skills

A strong understanding of the pharma business, especially for innovative assets and biosimilars, with a proven record of collaborating with the various cross-functional teams in the decision-making process

Strong understanding of oncology therapeutic area

Ability to develop and implement sound marketing and digital strategies based on the vision of the company. Has superior analytical skills, strong commercial judgement and pragmatism. Demonstrated creativity and effectiveness in addressing major strategic challenges.

Ability to work under pressure while preserving transparency, respectful behaviours, cross functional leadership and team work attitude.

Exceptional communications skills(verbal and written)

Solid knowledge of Marketing Strategic Planning

Profound skills to create commercial strategies

Ability to work in a matrix organization

Excellent project management capabilities

Seniority level : Director

Employment type : Full-time

Job function : Marketing

Industries : Pharmaceutical Manufacturing

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Marketing Lead • WorkFromHome, Al-Qassim Province, Saudi Arabia

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