Loyalty Campaign Manager

Abdullah Al-Othaim MarketsRiyadh, Riyadh Region, Saudi Arabia

9 days ago

Job description

Job Objective

This role will lead the design, execution, and optimization of customer loyalty campaigns to enhance customer retention and lifetime value. It requires a combination of strategic planning, operational efficiency, and data‑driven decision making to deliver impactful loyalty programs.

Responsibilities

Design and execute loyalty marketing campaigns, ensuring alignment with business goals and customer preferences.
Develop end‑to‑end campaign plans, including objectives, timelines, budgets, and deliverables.
Monitor and analyze campaign performance metrics such as participation rates and ROI to assess effectiveness and identify areas for improvement.
Collaborate with creative teams to produce compelling content and promotional materials for campaigns.
Manage campaign calendars, ensuring smooth coordination across teams and timely execution.
Oversee day‑to‑day operations of loyalty programs, ensuring seamless delivery and positive customer experience.
Partner with product and technology teams to implement loyalty program enhancements and ensure system reliability.
Troubleshoot operational challenges, identify root causes, and implement solutions to improve efficiency.
Maintain a deep understanding of loyalty program mechanics, rewards structures, and redemption processes.
Use customer data to segment audiences and tailor campaigns to specific customer groups.
Conduct post‑campaign analyses to measure success and generate actionable insights for future initiatives.
Develop regular performance reports to share with stakeholders, highlighting trends and recommendations.
Work closely with marketing, sales, customer service, and IT teams to ensure campaign success.
Act as the primary liaison between internal teams and external vendors or partners involved in loyalty campaigns.
Ensure compliance with legal and regulatory requirements related to customer data and campaign execution.
Stay informed about customer behavior trends and preferences to create relevant and engaging loyalty offers.
Foster strong relationships with key customer segments by understanding their needs and delivering tailored experiences.
Develop strategies to incentivize participation and improve customer retention through innovative loyalty solutions.

Qualifications and Experience

Bachelor’s degree in Marketing, Business Administration, or a related field.

Master’s degree or relevant certifications (e.g., CRM, digital marketing) is a plus.

5–7 years of experience in loyalty program management, campaign operations, or marketing.

Proven track record of designing and executing successful loyalty campaigns.

Experience working with CRM systems, marketing automation tools, and data analytics platforms.

Skills

Strong project management skills with the ability to juggle multiple priorities.

Analytical mindset with experience interpreting data to drive decision‑making.

Excellent communication and interpersonal skills to manage cross‑functional teams and vendors.

Proficiency in tools like Salesforce, Adobe Marketing Cloud, or similar platforms.

Creative thinking and problem‑solving capabilities.

Results‑driven and customer‑focused.

Strong attention to detail and organizational skills.

Ability to work independently and as part of a team.

Adept at managing budgets and resources effectively.

Able to build key performance indicators (KPIs).

Focus on campaign ROI, engagement rates, customer retention, loyalty program participation metrics, operational efficiency, and timely, high‑quality deliverables.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Research, and Public Relations

Industries

Retail and Food and Beverage Retail

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Manager • Riyadh, Riyadh Region, Saudi Arabia