Aftersales Product Manager

Overview

Direct message the job poster from Al Jazirah Vehicles Agencies Co. Ltd. Job Title :

Aftersales Product Manager Job Purpose : To develop, manage, and promote aftersales products (service packages, maintenance offers, parts campaigns, accessories, and customer retention programs) that strengthen the dealership’s revenue streams, customer loyalty, and brand image in alignment with

AlJazirah’s Aftersales strategy

and the dealership’s business objectives. Key Responsibilities

A. Product Development & Management Design and manage

aftersales products

such as service contracts, extended warranties, prepaid maintenance, and seasonal service offers. Analyze workshop and parts data to identify revenue opportunities (e.g., high-demand parts, repeat repairs, inactive customers). Benchmark Ford regional programs and adapt them for the Saudi market. Coordinate with Parts, Service, and CRM teams to ensure smooth product rollout and tracking. B. Campaign Planning & Execution Develop marketing campaigns for aftersales promotions (service, tires, batteries, accessories, etc.). Ensure campaign alignment with

Ford regional guidelines

and dealership branding. Prepare marketing briefs and coordinate with creative teams, agencies, and digital channels. Monitor campaign performance (ROI, redemption rate, footfall uplift). C. Data Analysis & Reporting Track sales volume, gross margin, and uptake rates for all aftersales products. Prepare monthly dashboards and performance reports for management and Ford regional office. Use DMS and CRM data to segment customers and target inactive owners. Conduct post-campaign evaluations and recommend corrective actions. D. Cross-Functional Coordination Work closely with

Service Managers, Parts Managers, CRM, and Call Center

for campaign implementation. Liaise with

Finance

for pricing, discount structures, and cost recovery. Coordinate with OEM Aftersales Marketing for regional initiatives and brand compliance. E. Customer Retention & Loyalty Develop retention programs for key customer segments (fleet, retail, and high-value customers). Support CRM in developing follow-up communications, feedback collection, and loyalty incentives. Monitor customer experience (oneCX) and implement improvement plans. Qualifications & Education

Bachelor’s degree in

marketing, Business Administration, or Automotive Management . Additional certification in

Automotive Aftersales, Product Management, or Digital Marketing

is an advantage. Additional Details

Seniority level : Mid-Senior level Employment type : Full-time Job function : Marketing Industries : Retail Motor Vehicles Referrals increase your chances of interviewing at Al Jazirah Vehicles Agencies Co. Ltd. by 2x Get notified about new Product Manager jobs in

Riyadh, Saudi Arabia .

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