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Sales Manager - Western Region

Sales Manager - Western Region

Anzaa ConsultantsJeddah, Makkah Region, Saudi Arabia
30+ days ago
Job description

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About The Company

Our client is a market leader in the global FMCG food space, recognized for its legacy in premium staples. With robust manufacturing capabilities, a strong focus on R&D, and a wide-reaching distribution network, the organization is deeply committed to quality, innovation, and sustainable growth.

Role Overview

We are looking for a commercially astute, self-driven sales manager to strengthen our presence in the Saudi wholesale market. The role will drive volume and value growth through wholesale and trading channels, focusing on execution excellence, strong market relationships, and strategic brand penetration. This is a high-ownership individual contributor role suited for a results-driven professional with a strong background in the food commodity sector.

Key Responsibilities

Sales & Channel Growth

  • Own and deliver primary and secondary sales targets in the wholesale / trading channel across Jeddah.
  • Manage and grow key customer accounts; onboard and expand wholesale networks.
  • Leverage existing relationships to drive volume growth in related SKUs.
  • Identify white spaces and untapped opportunities for business expansion.
  • Ensure profitability by maintaining optimal pricing, margins, and customer mix.
  • Monitor competitor activity and develop actionable counter-strategies.

Product & Market Development

  • Strengthen brand presence and SKU penetration across wholesale outlets.
  • Provide feedback for product development and SKU innovation based on market demand.
  • Launch new products and drive local activation strategies to enhance visibility.
  • Execute market-specific pricing and trade promotions to support volume acceleration.
  • Analyze and track market trends, customer behavior, and performance metrics.

    • Relationship Management & Execution

  • Build and maintain strong relationships with traders, wholesalers, and key channel stakeholders.
  • Address product and service-related complaints with agility to ensure high customer satisfaction.
  • Align closely with supply chain and internal teams to ensure seamless order execution.
  • Support demand planning and forecasting through consistent data insights and market feedback.
  • Maintain commercial discipline and policy adherence across all trading partners.

    • Required Qualifications

  • 12+ years of sales experience in the FMCG food sector.
  • Proven track record in wholesale channel, with deep market knowledge of Jeddah / KSA.
  • Strong negotiation and commercial skills; entrepreneurial and execution-oriented.
  • Excellent communication and interpersonal skills, with a go-getter attitude.
  • Highly analytical with a sharp understanding of market dynamics and channel profitability.
  • Willingness to travel frequently as per business needs.

    • Skills : relationship management, sales management, communication, channel growth, market development, wholesale, business development, analytical skills, FMCG, sales, negotiation, key account management, interpersonal skills

    Seniority level

  • Not Applicable

    • Employment type

  • Full-time

    • Job function

  • Sales and Business Development

    • Industries

  • Business Consulting and Services

    • Referrals increase your chances of interviewing at Anzaa Consultants by 2x

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    Sales Manager • Jeddah, Makkah Region, Saudi Arabia