Digital Marketing Specialist (B2B)

Overview

You will take the lead in planning and executing digital campaigns targeting Saudi market companies and HR decision-makers to grow awareness and drive quality business leads for our services while tracking performance and applying enhancements for maximum results. Online lead generation, campaign execution, performance tracking Responsibilities

Plan and manage targeted digital ad campaigns (LinkedIn, Google, programmatic ads) focusing on business owners & HR professionals in Saudi Arabia. Optimize website & landing pages for SEO and lead conversion Manage CRM and email outreach campaigns Track and report on campaign performance & enhancements Coordinate retargeting ads and custom audience strategies Qualifications

Bachelor’s degree in marketing or relevant field 2 years of experience in Digital Marketing (B2B) Experience in Paid Ads Management : Google Ads, LinkedIn, X, Meta with proven ability to generate leads SEO & SEM for B2B search terms :

Keyword research, Op-page optimization, content strategy Analytics & Reporting :

Google analytics, conversion tracking Email & CRM Tools & Automation :

familiar with platforms like Mailchimp Basic Visual Skills :

Ability to use Canva or edit creative Landing Page development :

Basic knowledge of HTML or similar Strong understanding of B2B sales funnel :

knowledge of Saudi market, labor laws, HR services in KSA Strong analytical mindset & strategic thinker Goal-focused & ROI-driven with strong execution skills Professional certification in Certified Digital Marketing Professional (CDMP), Google Digital Marketing Certificate, and Google Data Analytics Certificate. Fluent in English.

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