Marketing Specialist

Responsibilities

Develop and implement marketing strategies and campaigns to enhance brand visibility and support business objectives.

Create and manage content across various platforms, including social media, websites, newsletters, and marketing materials.

Conduct market research and competitive analysis to identify trends, target audiences, and opportunities for growth.

Coordinate marketing initiatives and events, ensuring effective brand representation and communication.

Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.

Collaborate with internal departments and external agencies to produce high-quality promotional materials and content.

Manage digital marketing efforts, including SEO, SEM, and social media advertising, to drive engagement and lead generation.

Support corporate communication activities by preparing press releases, announcements, and internal updates.

Assist in developing marketing budgets and ensure efficient allocation of resources.

Build and maintain strong relationships with media outlets, vendors, and partners to support promotional efforts.

Prepare periodic marketing reports, highlighting performance metrics, ROI, and campaign outcomes.

Ensure brand consistency across all marketing channels and corporate materials.

Participate in planning and executing sponsorships, partnerships, and public relations activities.

Contribute creative ideas to enhance brand positioning and strengthen market presence.

Stay updated with emerging marketing tools, platforms, and best practices to ensure innovative marketing approaches.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 2 years of experience in marketing, preferably within professional or service-oriented industries.

Proficiency in English and Arabic (essential).

Seniority level : Associate

Employment type : Full-time

Job function :

Marketing, Business Development, and Writing / Editing

Industries : Legal Services

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