Head of Digital Marketing

Overview

ToYou is a leading online Saudi food ordering and delivery super-app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia. We seek to deliver all necessities across the Kingdom, whether they be from restaurants, supermarkets, pharmacies, or more. At ToYou we aim to provide all our customers with a great experience by connecting them with thousands of merchants across Saudi Arabia, and we take great pride in our diverse team which represents different backgrounds, experiences, and visions. We truly value them and count them as a key factor to our success. So, if you are interested in joining a team full of intelligence, ambition, and great talent, ToYou is the right place for you. As Head of Digital Marketing, you will own ToYou’s overall digital media strategy, spanning both performance marketing (user acquisition, retargeting, app marketing) and brand media planning (awareness, consideration, and top-of-mind presence). You will lead paid campaigns across multiple platforms to drive growth at every stage of the funnel and partner cross-functionally to bring integrated marketing campaigns to life. This role requires deep expertise in ecommerce performance marketing, along with a strong understanding of brand communication and media mix planning. Prior experience in food delivery or Q-commerce in Saudi Arabia is highly preferred. Key Responsibilities

Develop and lead a holistic digital marketing strategy that balances performance and brand media investment across the full funnel. Own the media plan across paid search, paid social, display, programmatic, video, and app campaigns, optimizing for CAC, ROI, LTV, and upper-funnel brand KPIs (e.g., awareness, consideration, preference). Collaborate with Brand, Creative, and Growth teams to launch integrated campaigns that align messaging, audience targeting, and funnel objectives. Manage performance campaigns on Google, Meta, TikTok, Snapchat, YouTube, Apple Search Ads, and other key platforms. Run A / B testing and creative optimization to improve efficiency and relevance across channels. Lead the in-house digital marketing team to ensure best-in-class execution and innovation. Partner with Analytics and Product teams to build a data-driven media measurement framework, incorporating media mix modeling, attribution, and incrementality testing. Requirements

8+ years of experience in digital marketing, with proven expertise in performance acquisition and brand media planning, preferably for an e-commerce or app-based platform. Experience managing large paid media budgets with a track record of delivering measurable business results across awareness and acquisition objectives. Strong knowledge of ad platforms (Google Ads, Meta, TikTok, Snapchat, YouTube), app analytics (Appsflyer, Adjust), and measurement tools (GA4, Mixpanel). Deep understanding of Saudi Arabia’s digital media landscape and user behavior. Strong leadership and team management experience; excellent communication and stakeholder management skills. Preferred

Prior experience working with or in a food delivery or quick commerce app in KSA or GCC. Bilingual : English and Arabic. Experience executing media campaigns tied to Saudi seasonal moments (e.g., Ramadan, National Day, etc.). What we offer

Competitive Salary 21 Vacation Days plus Public Holidays Medical insurance for Employees & Families Contemporary work environment Coffee & Tea in the Office Regular Team Meals Interested applicants are requested to submit their CV in English. All applications will be treated in strict confidence.

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