Planning & Trade Insights Executive

Overview

BAT SAUDIA IS LOOKING FOR A PLANNING & TRADE INSIGHTS EXECUTIVE

SENIORITY LEVEL Experience Professional G34

FUNCTION Marketing

LOCATION KSA

Role Positioning and Objectives

Lead the end-to-end EMF2 process for the KSA business, driving strategic business planning and forecast accuracy through a structured, insight-led approach to Sales and Operations Planning (S&OP). Act as the central integrator of internal performance data and external market intelligence, enabling scenario-driven decision-making and agile course correction. Champion cross-functional alignment and foresight generation to ensure volume delivery, market responsiveness, and long-term commercial sustainability.

Reports to TM&D Manager

Reporting Level Senior Level

Geographic Scope KSA

What You Will Be Accountable For

• Lead the EMF2 Process
• Act as the single point of accountability for the EMF2 process within the KSA business, ensuring seamless integration across cycles and stakeholders.
• Lead the development of high-impact presentation decks and stimuli for C-DRMs, GMA, ASOP, and other EMF2 forums, proactively coordinating cross-functional inputs in alignment with cycle agendas and business priorities.
• Serve as custodian of C-DRM content, guaranteeing full compliance with EMF Terms of Reference (TORs) and maintaining consistency, quality, and governance across all submissions.
• Consolidate bottom-up sales plans from branch and channel levels, incorporating RM insights to ensure grounded, realistic forecasts for KSA C-DRM deliberations.
• Develop SKU-level baseline forecasts by triangulating historical performance, sell-in / sell-out trends, trade inventory, market insights and seasonality - establishing a robust foundation for each planning cycle.
• Strategically oversee volume building blocks across all categories, embedding the impact of trade and brand interventions into the forecast architecture.
• Partner with functional leads to align volume phasing with business ambition and sales plans, driving forecast accuracy through disciplined planning and agile adjustments.
• Support scenario planning and sensitivity modelling to evaluate forecast risks and upside opportunities, enabling proactive adjustments to volume phasing and resource allocation in response to market shifts.
• Govern end-to-end forecast updates by integrating actual sales, sensitivities, and GLF inputs where relevant — and ensure timely, accurate SKU-level submissions for CY+2 in alignment with EMF2 outcomes and KSA LT coordination.
• Drive post-meeting accountability by tracking and following through on actions and decisions from all EMF-related forums.
• Analytics and Insights Generation
• Lead comprehensive SKU-level diagnostics across the KSA market, leveraging internal KPIs and external data to uncover growth levers across categories, price segments, formats, and competitive sets.
• Drive localized performance deep dives at branch and channel levels, integrating field-force insights and competitive activity to identify targeted interventions aligned with TM&D and brand strategies.
• Transform sell-out data from Key Accounts and Wholesale into foresight-driven insights to inform proactive decision-making at both national and channel levels, enabling agile response and future-fit planning.
• Stakeholder Engagement
• Act as the principal EMF2 interface with above-market teams, ensuring transparent, timely, and aligned communication across planning forums.
• Champion cross-functional collaboration with Field Force (AMs, RMs) and support functions (Planning, SC, Activation, RTM, Finance) to drive integrated commercial execution.
• KSA EMF Workbook Management
• Own the preparation and ongoing management of the KSA EMF Workbook, consolidating historical performance, forecast data, and actionable dashboards at both branch and channel levels to support decision-making and planning rigor.
• Simplify volume reporting by developing dynamic, user-friendly templates tailored to Management, SC, and Cluster Planning — ensuring agility, accuracy, and alignment across the chain.
• Identify opportunities to digitize and automate EMF reporting and planning processes, working with relevant teams to explore and implement scalable tools that enhance data integrity, agility, and visibility across stakeholders.
• Market Reviews and Reporting
• Lead structured reviews of market dynamics in partnership with Cluster Planning and KSA LT - covering market sizing, manufacturer share, segmentation, and brand trends to guide strategic decision-making.
• Develop and maintain market bust reports aligned with GMA-approved R1 figures, ensuring that any proposed adjustments to market sizing are validated through relevant EMF forums before integration into official reporting.
• Topline and Competitor Reporting
• Maintain and regularly update topline actuals, price trackers, brand boards, competitor intelligence, and monthly performance commentaries - ensuring data accuracy, timeliness, and responsiveness to ad-hoc requests from above-market stakeholders.
• Deliver competitor benchmarking that evaluates strategic intent and investment levels vs. BAT, generating insights to inform cycle planning and optimize trade ROI.
• Cross-Functional Collaboration
• Collaborate with stakeholders across EM, Cluster, and Area teams to develop data-backed business cases that bridge volume / share forecasts with production plans, supply continuity, and NCL risk management — ensuring operational readiness matches commercial
• Essential Experience, Skills And Knowledge
• Knowledge, Skills & Experience
• Demonstrated expertise in business and volume planning, with the ability to convert data-driven insights into actionable foresight and long-term commercial strategies.
• Strong analytical mindset with deep proficiency in scenario planning, sensitivity modelling, and diagnostics at both SKU and market levels.
• Exceptional communication and stakeholder engagement skills; self-driven, collaborative, and capable of influencing cross-functional teams while upholding high standards of integrity and leadership.
• Solid understanding of integrated planning processes across supply chain, trade marketing, and route-to-market operations.
• Working knowledge or active interest in digital enablement tools and process automation, with a future-oriented approach to optimizing planning and reporting systems.
• Key Success Factors
• Consistent, high-quality delivery of timely and accurate forecasts through a disciplined, insight-led, and process-driven approach to Sales & Operations Planning (S&OP) and EMF2 cycles.
• Improved forecast accuracy (e.g., LAG 1 80%, LAG 3 70%) through scenario-based planning, cross-functional alignment, and agile course correction.
• Proactive market and competitor insights that shape trade and brand strategies, contributing to volume delivery, channel performance, and strategic investment decisions.
• Clear visibility and governance across all commercial planning forums, ensuring business needs are anticipated, well-supported, and aligned with broader regional objectives.
• Working Relationships
• Cultivate strong collaborative relationships with key stakeholders across KSA Trade, Area / Cluster Planning, Marketing, Finance, RTM, and Supply Chain to ensure seamless execution of integrated commercial plans.
• Partner with the Country Manager to deliver business insights, manage forecast accuracy, and provide visibility on risks and opportunities impacting national performance.
• Support the National Sales Manager (NSM) and Regional Managers (RMs) with market diagnostics, forecast alignment, and actionable plans to unlock performance at the channel and branch level.

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