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CRM Executive, MEC

CRM Executive, MEC

British American TobaccoJeddah, Makkah Region, Saudi Arabia
منذ أكثر من 30 يومًا
الوصف الوظيفي

BAT is evolving at a pace - truly like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT KSA is looking for a CRM Executive, MEC

Seniority Level : G34

Function : Marketing

Location : Jeddah, KSA

Role Positioning and Objectives

The role is responsible for driving Customer Care Relationship Management of new categories to ensure a best-in-class execution of the consumers’ journey, driving smooth consumer experiences, and reporting.

  • Manage day-to-day administration of Hubspot CRM system, including consumers’ data entry and hygiene checks. Ensure consumers’ data integrity and availability for CRM plans. Update and append necessary information to leads and contacts. Build the briefed segments’ data conditions on HubSpot. Set up workflows and marketing automation.
  • Report digital touchpoint results through Hubspot, driving insights and action plans to improve.
  • Develop digital calendar in line with cycle and brand plans. Set up emails including scheduling, UTMs, creation, QA, A / B testing. Set up SMSs on Hubspot and other systems. Connect created touchpoints to journeys. Brief creative agencies for assets, review, and provide feedback. Ensure content compliance.
  • Develop and own consumer journeys. Post-acquisition, develop consumer journey to ensure proper brand integration through call center, email, and SMS. Develop hyper-care content and optimize based on market changes and consumer pain points. Manage and train call center agents.

Reports to : Consumer Experience Manager – MEC

Geographic Scope : Middle East Cluster

What You Will Be Accountable For

  • Coordinate with agencies daily to ensure content meets brief requirements.
  • Collaborate with internal stakeholders to update and showcase cycle plan strategies.
  • Drive overall CRM strategy and implementation within MEC.
  • Develop and implement customer retention programs to reduce churn.
  • Monitor and analyze customer feedback to identify areas for improvement.
  • Track and report on the effectiveness of CRM initiatives and campaigns.
  • Supervise call center agency to ensure consistent and positive customer interactions across all touchpoints.

    • Essential Experience, Skills, and Knowledge

  • Bachelor’s Degree required.
  • Knowledge of email campaign management tools, specifically Hubspot Marketing and CMS / backend systems like Shopify.
  • Experience in data retrieval and uploading across multiple systems.
  • Proven ability to work in changing dynamics.
  • Strong problem-solving skills, effective communication, and excellent interpersonal skills.
  • Innovative, resourceful, and collaborative mindset.
  • Ability to work independently and proactively.
  • Preferably with agency background.

    • We Are BAT

    At BAT, we are committed to our purpose of creating a Better Tomorrow. This drives our passion for innovation. Discover what is possible for you at BAT.

  • Global Top Employer with 53,000 employees across more than 180 markets.
  • Brands sold in over 200 markets, manufactured in 44 factories across 42 countries.
  • Newly established Tech Hubs building world-class capabilities for innovation in strategic locations.
  • Recognized as a diversity leader and sustainability leader.

    • Belonging, Achieving, Together

    Collaboration, diversity, and teamwork underpin everything we do. We believe that working with colleagues from diverse backgrounds makes us stronger and better prepared to meet our goals. Join us and bring your unique difference!

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    إنشاء تنبيه وظيفي لهذا البحث

    Executive • Jeddah, Makkah Region, Saudi Arabia