Senior Digital Marketing Specialist

Job Title : Senior Digital Marketing Specialist

Company : Asal Abu Nayef Honey

Location : Riyadh

Job Type : Full-time

About Us :

Asal Abu Nayef is a leading honey production company known for its quality and innovative products. We are expanding our digital presence and looking for a skilled Senior Digital Marketing Specialist to drive impactful results.

Job Summary :

We are seeking a Senior Digital Marketing Specialist to develop and implement digital marketing strategies, manage campaigns, enhance brand awareness, and drive growth across digital channels, with a focus on leveraging AI tools for optimization.

Key Responsibilities :

Digital Strategy : Develop and execute marketing strategies aligned with company goals.

Campaign Management : Manage and optimize campaigns across Google Ads, Facebook, Instagram, etc.

AI Integration : Utilize AI tools for performance analysis and campaign automation.

SEO / SEM : Optimize website ranking and increase organic traffic.

Social Media : Create content plans to engage audiences and grow communities.

Performance Analysis : Use analytics tools to monitor campaign performance and provide actionable insights.

Email Marketing : Create campaigns to nurture leads and engage customers.

Market Research : Stay updated on digital trends and best practices.

Qualifications and Skills :

Experience : 5+ years in digital marketing with proven success.

Technical Skills : Expertise in Google Ads, Meta Ads, Google Analytics, and AI marketing tools.

SEO / SEM : Strong understanding of SEO and SEM.

Creativity : Ability to generate innovative ideas for brand growth.

Communication : Strong verbal and written communication skills.

Data-Driven : Analytical mindset for data-informed decision-making.

Education : Bachelor's degree in Marketing, Business, or related field.

What We Offer :

Competitive salary and performance-based incentives

Collaborative and innovative work environment

Opportunities for professional growth

How to Apply :

If you're passionate about digital marketing and AI, apply via LinkedIn.