Identify and pursue new B2B and institutional business opportunities within Saudi Arabia, including government, education, real estate, and hospitality sectors.
Develop and implement sales strategies to penetrate new markets including government contracts, fitness chains, hotels, universities, and corporate wellness programs.
Coordinate internally with finance, legal, technical, and project teams to align on proposal requirements and execution plans.
Monitor tender calendars and ensure timely preparation and submission of all required documentation.
Ensure compliance with company policies, documentation standards, and client requirements.
Lead the end-to-end process for proposals, bids, and tenders across fitness equipment, sports, and facility / event management.
Conduct market research and competitor analysis to identify trends and opportunities.
Develop and implement go-to-market strategies based on market research, competitive analysis, and customer needs.
Build strong client relationships and strategic partnerships with key stakeholders, including brands, government bodies, and sports federations.
Design integrated commercial offers combining both Fitness and Sports services.
Represent the company at trade shows, client meetings, and official events to promote brand visibility and business growth.
Monitor market trends and competitor activities to inform business development strategy.
Achieve assigned revenue, margin, and growth targets across relevant sectors and product lines.
Requirements :
Bachelors degree in Sports Management / Business Administration or equivalent experience.
A minimum of 8 years of experience in a similar environment (B2B sales, business development, ideally in fitness, sports infrastructure, events, or facility management)
Fluent in English and Arabic, additional language is a plus.
Excellent communication, negotiation, and presentation skills.
Strong network within the fitness industry, government entities, or hospitality sector is an advantage.
Customer service-oriented mindset.
Skilled in pricing, financial modelling, P&L analysis.